Writing Pay Per Click Ads using the Medicine Bottle Technique
January 21, 2009
Writing pay per click ads using the Medicine Bottle approach requires that you distill down your core benefits with precision and include a call to action. Just as a medicine bottle reads succinctly ” Take one tablet by mouth at bedtime”.. its short and to the point.. So as you read your medicine bottle, envision how you can distill your benefits and call to action precisely and with conviction.
Pay Per Click Marketing Strategy
December 26, 2008
To better communicate your unique offering, start by reviewing the core benefits of Google Adwords..
“Reach people actively looking for information about your products and services online”
and make it real for your business offering. For example:
If I were a photographer with an online photo portfolio who wants to attract a bride/mother-in-law looking for a wedding photographer for her wedding day, I would write..
Reach brides who are actively looking for a wedding photographer in Orlando Fl market.
By specifically writing the type of visitor and what their goal is when they visit your site, you can write much more targeted adverts and direct them to specific landing pages on your site..one page could target brides and the other could target mother-in-laws.
Video Tutorial – Keyword Research Process using FREE Google Tool
October 8, 2008
To view video tutorial titled “Keyword Research Process using FREE Google Tool