Who are your Internet competitors?
August 9, 2008
Most companies I work with only mention the direct competitors. That is only a slice of the competitive landscape. There are many types. Imagine you walk to the bazaar on a hot and sunny day and yell ice cream. People would obviously look up and wonder..Is he offering free ice cream, ice cream on a cone, ice cream in a bowl, diet ice cream, cheap ice cream, gourmet ice cream…only to find out, he has ice cream cups…so keywords without qualifiers will allow each person to determine their own interpretation? I ran a search for the phrase “crm software” and here is screen shot of the various website offerings responding to the request “CRM SOFTWARE”. The point is there are more types of competitors than you would think. Writing specific ads including qualifiers is crucial for online success.
CRM Software Listings across Google, Yahoo and MSN