Pay Per Click Marketing Strategy
December 26, 2008
To better communicate your unique offering, start by reviewing the core benefits of Google Adwords..
“Reach people actively looking for information about your products and services online”
and make it real for your business offering. For example:
If I were a photographer with an online photo portfolio who wants to attract a bride/mother-in-law looking for a wedding photographer for her wedding day, I would write..
Reach brides who are actively looking for a wedding photographer in Orlando Fl market.
By specifically writing the type of visitor and what their goal is when they visit your site, you can write much more targeted adverts and direct them to specific landing pages on your site..one page could target brides and the other could target mother-in-laws.