Sales Letters and Mini Sites
August 8, 2008
Are long sales letters and mini sites similar? Yes in the sense the communicate to the visitor. No in the sense of the goals of each. The goal of the sales letter is to take you sequentially through the buying process with benefit statements, testimonials, images, hypnotic copy and in the end, pull your credit card out and buy something. A micro site is suppose to do the same thing except its not a sequential process and the micro sites take the information and create categories/menu system making it very easy to find the appropriate category to research and break the sequential top down approach to buying. In the end being able to clearly communicate your offer trumps persuasion. If you are interested in copywriting, Stephan Dean does a great job of teaching sales page copywriting.
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