Art McCarty

Online Marketing Tip

Fri, 14 May 2010 15:35:17 +0000

In order to evaluate success and monitor progress, utilize Google Analytics to track conversion events. Events such as newsletter subscription, contact us form and others. Check out Google Analytics information.Technorati Tags: google analytics, online marketing,

How consumers find a local business?

Mon, 05 Oct 2009 17:49:48 +0000

Where do consumers turn first to find a
local business?
According to a recent Nielsen Online survey, 50% of consumers
surveyed said they turn to search engines to find a local business,
followed by yellow pages directories at 24%, Internet-based
yellow pages directories at 10%, local newspapers at 4%, and
white pages directories at 3%.
The survey found that consumers use search engines 72%
more than they did two years ago, when a similar survey was
conducted.
Source: Nielsen Online/WebVisible survey, Feb. 2009

Most important element of your web business

Tue, 08 Sep 2009 06:31:30 +0000

Determining a conversion event and its dollar value. Once determined, track that event daily. Tracking will require website analytic’s. I recommend Google Analytics. Its free and provides lots of detailed reports. This is one aspect that I very rarely see small business owners use.

Writing Pay Per Click Ads using the Medicine Bottle Technique

artmccartyblog — Wed, 21 Jan 2009 18:04:52 +0000

Writing pay per click ads using the Medicine Bottle approach requires that you distill down your core benefits with precision and include a call to action. Just as a medicine bottle reads succinctly ” Take one tablet by mouth at bedtime”.. its short and to the point.. So as you read your medicine bottle, envision how you can distill your benefits and call to action precisely and with conviction.

Pay Per Click Marketing Strategy

artmccartyblog — Fri, 26 Dec 2008 04:37:15 +0000

To better communicate your unique offering, start by reviewing the core benefits of Google Adwords..

“Reach people actively looking for information about your products and services online”

and make it real for your business offering. For example:

If I were a photographer with an online photo portfolio who wants to attract a bride/mother-in-law looking for a wedding photographer for her wedding day, I would write..

Reach brides who are actively looking for a wedding photographer in Orlando Fl market.

By specifically writing the type of visitor and what their goal is when they visit your site, you can write much more targeted adverts and direct them to specific landing pages on your site..one page could target brides and the other could target mother-in-laws.

Video Tutorial – Keyword Research Process using FREE Google Tool

artmccartyblog — Wed, 08 Oct 2008 03:47:01 +0000

To view video tutorial titled “Keyword Research Process using FREE Google Tool

Google Quality Score Unpacked

artmccartyblog — Sat, 13 Sep 2008 06:44:50 +0000

Great short presentation outlining the core metrics of quality score.
Keywords, Ad Copy, Click through Rates and Landing Page.

Forecasting Online Buyer Behavior

artmccartyblog — Sat, 13 Sep 2008 06:36:26 +0000

Great ideas for entrepreneurs approaching starting a new company.

PPC Ad Focus

artmccartyblog — Sat, 30 Aug 2008 03:47:43 +0000

Call to Action is the focus for each advert. Otherwise the ads become a type of branding campaign. A sample of ads and their corresponding call to action or not is presented. Tell the visitor what you want them to do. Learn, Review, Compare, Watch, Sit, Run…

Pay Per Click Calls to Action Example

Is Internet traffic everything?

artmccartyblog — Thu, 14 Aug 2008 14:27:14 +0000

Focusing on two primary tasks which are generating traffic to a website and decreasing the cost of online results whether its sales or leads. But is website traffic everything? Not if you are missing the management of the machine..traffic can be generated hundreds, maybe thousands of ways from pay per click, organic search, social network referrals, participating in forums, etc..but all that changes each day as more and more companies enter the Internet to compete and win the hearts and minds of their prospective customers. Managing the costs of all Internet traffic sources and the corresponding revenue is crucial to success. The core lever is conversion rate…How many of my visitors can I convert to a customer. I will prepare a post specifically breaking out the impact of raising your conversion rate and the impact on cost per conversion and the how your maximum cost per click can change dramatically.