Writing Pay Per Click Ads using the Medicine Bottle Technique
January 21, 2009
Writing pay per click ads using the Medicine Bottle approach requires that you distill down your core benefits with precision and include a call to action. Just as a medicine bottle reads succinctly ” Take one tablet by mouth at bedtime”.. its short and to the point.. So as you read your medicine bottle, envision how you can distill your benefits and call to action precisely and with conviction.